Swiss Arabian supports Al Jalila Foundation this PINKtober
UAE’S first fragrance manufacturer partners with Al Jalila Foundation to raise awareness and funds to advance breast cancer research in the UAE
Dubai, United Arab Emirates – October 2021: With PINKtoberhere,Swiss Arabian, UAE’s first fragrance house announces their partnership with Al Jalila Foundation in support of Breast Cancer Awareness Month. Throughout the month of October, Swiss Arabian will be donating 5 percentage of those proceeds to Al Jalila Foundation’s ‘Brest Friends’ program, which provides essential support to patients and survivors of breast cancer.
Throughout the month of October, Swiss Arabian is also setting up a thoughtful gift giving chain for their customers.
With each purchase from the WAAW collection, customers will have the option to attribute the donation to an individual of their choice. Swiss Arabian will be donating 5% of their WAAW collection profits to Al Jalila Foundation. The gift receiver will be notified that a donation has been made in their name via email provided by Swiss Arabian.
The WAAW collection was carefully picked for this campaign to highlight its core messaging. It is inspired by the Arabic letter و (pronounced “waaw”) which is known as the letter of unity as it is used in Arabic to join words, and thus everything, together – and what is more unifying than love?
As most people don’t go out of their way to buy fragrances for themselves and instead receive them as gifts, the idea is to offer customers a chance to give their loved ones a thoughtful present while contributing to a powerful cause. With the WAAW collection depicting all the stages of love, this campaign will showcase how love manifests in manydifferent ways. Effectively conveying the message that gifting someone a perfume bottle is a form of love, used to empower individuals.
For more information, drop a note to email@example.com or call +971 6-577-4451.
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About Swiss Arabian
The history of Swiss Arabian is an enchanting tale that spans over 45 years. Swiss Arabian was first founded in 1974 as the first perfume manufacturing house in the UAE by Mr. Hussein Adam Ali – a visionary, with a wealth of knowledge and a deep passion for perfumery.
Over the years, the Swiss Arabian Perfumes Group grew from strength to strength. The company was enriched by its association with the Swiss giant – Givaudan – one of the world’s largest and most respected manufacturers of exclusive perfume ingredients.
Today, Swiss Arabian operates over 70 stores across the GCC with flagship showrooms located at The Dubai Mall in Dubai, Dhahran Mall in Dammam KSA, Al Mubarakiya in Kuwait and Mall of Oman and Salalah in Oman. The brand is also available to purchase online on https://swissarabian.com/.
Swiss Arabian currently operates five modern manufacturing facilities. The homegrown fragrance house’s facilities are spread across an area of 165,000 sq. ft., producing more than 35 million perfumes annually and exporting to over 80 countries globally.
The latest collection called WAAW is Swiss Arabian’s latest and most successful collection which is centered around the Arabic letter و. This letter is known as the letter of unity, as it is used in order to join words in Arabic (and thus everything) together. Inspired by this powerful letter, the first collection is based on the different forms of love – as nothing unites the hearts of people more than love. Other collections as part of Swiss Arabian include the Shaghaf collection that is focused on the beauty of rich, golden oud and the Malaki oils collection, a blend for the royals with a majestic mixture of florals, spices, amber and woods that offer a unique experience in scent and a quality that elevates your surroundings to new echelons.
Swiss Arabian’s expertise, heritage and craftsmanship all come together to offer The Perfect Mix of authentic ingredients for a modern and elegant consumer.
For more information please contact
Rama Chalati | IPN | firstname.lastname@example.org
Asma Nur | IPN | email@example.com