Salesforce Data Reveals Global Digital Sales Surpassed $1 Trillion During 2021 Holiday Season

Salesforce Data Reveals Global Digital Sales Surpassed 1 Trillion During


Salesforce Data Reveals Global Digital Sales Surpassed $1 Trillion During 2021 Holiday Season

Inflation persisted throughout the holiday season with U.S. prices up 25% year-over-year

Holiday inventory shrank 2% (both global and U.S.) compared to 2020 due to supply chain issues

Holiday demand pulled early with 30% of global sales recorded in the first three weeks of November

Salesforce Data Reveals Global Digital Sales Surpassed $1 Trillion During 2021 Holiday Season 2

Dubai, United Arab Emirates — 14 January 2022 — Salesforce (NYSE: CRM), the global leader in CRM, today released its 2021 Holiday Shopping Report, which analyzes shopping data from over one billion shoppers on the Salesforce Customer 360 platform and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers).

While Cyber Week saw muted digital growth in 2021, early November and late December surges helped retailers break new sales records. Consumers spent $1.14 trillion online globally and $257 billion in the U.S., compared to $1.1 trillion and $236 billion in 2020. 

Top Salesforce 2021 holiday shopping insights

Salesforce data highlights trends that shaped the holiday season, including:

  • Stores played a critical role this holiday: While consumers continued to embrace digital this holiday, physical stores proved to be key throughout the shopping season. In fact, 60% of global digital sales were influenced by brick-and-mortar – from generating to fulfilling demand. The evolving role of the store – and associates – helped to break down friction across digital and physical touchpoints.

“Despite the lingering pandemic and countless obstacles such as supply chain logistics, low inventory, and fewer discounts, consumers flocked online to close out this holiday shopping season with a bang,” said Rob Garf, VP and GM of Retail, Salesforce. “As we move into a new year, retailers must push their brands to platforms such as social, gaming, messaging, and the metaverse to engage shoppers where they are discovering and buying products. They must also double down on efforts to reimagine physical stores to support continually changing digital experiences.”

Salesforce powered the 2021 holiday season

As consumers both turned to digital this year and returned to the store, Salesforce helped brands and retailers around the world serve customers no matter where they shopped. Between November 1 and December 31, 2021, Salesforce customers:

Explore further:

  • Visit the Holiday Insights Hub to view Salesforce’s full 2021 holiday data.
  • Visit the Newsroom to view Salesforce’s Cyber Week 2021 holiday insights.
  • Read how Salesforce helped retailers like e.l.f. Cosmetics this holiday season.

-Ends-

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.



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