Purpose-driven marketing is integral for brands to form authentic relations with their customers: Vibha Thusu
Vibha Thusu, Global Head of Marketing & Communications at Himel International, shares insights on how companies can create brand communities and measure success at Intrigue Madtech Summit, Dubai
Dubai, UAE, December 20, 2022: Vibha Thusu highlighted the importance of building a brand community, especially when customers are advert-exhausted and have short attention spans at Intrigue Madtech Summit, which took place on December 7th in Dubai. She further shared how Himel has been developing and nurturing communities through periodic training, workshops, retailer and distributor seminars.
Vibha Thusu, Global Head of Marketing and Communications, Himel, said: “As a global marketing and communications leader, my strategy for the brand has always been backed by purpose driven marketing that impacts every customer touch point. At Himel we strive to align product and purpose that amplify our business values, to build trust and loyalty within our rapidly growing community.”
“As new age marketeers we shoulder the responsibility to do lesser frivolous advertising and have more meaningful dialogue with our socially conscious consumers. We have developed a framework where the key question is not have we invested enough, but are we doing enough? This enables us to create a more genuine relationship with our audience,” she added.
Regarding community-based marketing, Vibha highlighted how it is vital to set fundamentals earlier – a product or service with a unique differentiator and excellent customer service, so communities don’t become rant platforms.
As a market leader in value-engineered electrical products, Himel hosts an annual Digital Customer Meet where every customer, B2B or B2C from 50+ countries, is invited on an exclusive digital platform to understand Himel’s future plans, upcoming product launches and success stories.
About Vibha Thusu
Vibha Thusu, Global Head of Marketing & Communications at Himel International, is a strategic marketing communications leader. Thusu comes with over 17 years of experience in industries like information technology & services, learning & education, FMCG, engineering, energy management, electrical, and industrial automation. She is passionate about content marketing and storytelling, leveraging online and offline demand generation touchpoints, customer experience, and channel ecosystem to grow brand awareness, sales, and market share with an entrepreneurial mindset.
About Himel International
Himel is a global manufacturer and supplier of electric products for Low Voltage Power Distribution, Final Distribution, Power Management, Motor Control and Protection, Industrial Components, and Home Electric offers. With a footprint in 50+ countries—Himel is a leader in value-engineered electric products for residential, commercial, industrial, and utilities sectors. Himel values opportunities for all and provides the best combination of affordable and reliable offers to meet the demand for access to safe electricity. To view the product portfolio, visit www.himel.com