Nestlé Brings People “Together for Good” through Swiss Pavilion at Expo 2020 Dubai
Nestlé is partnering with the Swiss Pavilion at Expo 2020 Dubai, where it’s hosting a contactless and immersive “Together for Good” exhibit from December 14to January 16. Along with an accompanying website, it displays key Nestlé commitments to society, encourages people to join in taking action, and offers the chance to win a prize of a five-night/six-day all inclusive trip for two to Switzerland, the company’s home country.
“All we do at Nestlé aims to live up to our purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come,” said Remy Ejel, Chairman and Chief Executive Officer, Nestlé Middle East & North Africa. “Through our Together for Good initiative, we hope to inspire more people to get involved in making a difference – as everyone has a role to play in creating a positive impact on our communities and on the planet.”
The exhibit provides visitors with a multisensory experience that showcases core Nestlé efforts to Raise Healthier Kids, Empower Youth, Protect the Environment, Care for Water, and Advance Regeneration – as the company has made a sustainability promise to advance regenerative food systems at scale: to help protect, renew, and restore the environment; improve farmers’ livelihoods; and enhance the well-being of communities.
“Nestlé recently supported our initiative for youth empowerment and circular economy, and we are pleased to host the company’s immersive and engaging “Together for Good” exhibition in our pavilion at EXPO 2020 Dubai,” said Manuel Salchli, Swiss Pavilion Commissioner General. “Through our partners’ exhibitions, we aim to build trust in Swiss innovations and inspire people.”
Visitors are offered a gamified experience that prompts them to jump, clap, swing, pick up, or stir to be a Force for Good together. Participation numbers are tallied to support the planting in the United Arab Emirates of 5,000 Mangrove trees, which sequester Carbon Dioxide – rendering them important in the fight against climate change.
Everyone is invited to engage on the nestletogetherforgood.com website, through Nestlé social media platforms on Instagram, Facebook, and Twitter, and by linking posts to the #NestléTogetherForGood hashtag.