Microsoft highlights ongoing commitment to sustainability at ADIPEC 2021
Company demonstrates how its latest energy innovations can be used by regional organisations to reduce their environmental impact
17 November, 2021; Abu Dhabi, United Arab Emirates – Microsoft this week presented a range of its technological advances in energy consumption to delegates at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2021, with a view to empowering the regional sector to pursue a net-zero future.
Held at the Abu Dhabi National Exhibition Centre under the patronage of His Highness Sheikh Khalifa bin Zayed al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi, the four-day event is designed to bring together industry stakeholders and specialists from around the world to exchange views on extant challenges and best practices. First held in 1984, ADIPEC is widely seen as one of the most important fixtures on the regional energy sector’s calendar, often used to raise future-critical issues and present solutions that will shape progress.
“The need to rapidly digitise is felt acutely across all industries today,” said Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE. “In the oil and gas sector, the use of the latest technologies, some of which are conceptualised in Microsoft’s Energy Core, will enable the industry to optimise efficiencies and reduce carbon emissions. ADIPEC is a vital forum for the airing of these important issues, and we look forward to continued dialogue with our customers on their implications and solutions. Microsoft is committed to empowering the industry to face the future with confidence and achieve more, and we trust that the technologies we demonstrate at ADIPEC 2021 will focus the strategies of decision makers and lead to the net-zero future that we all visualise.”
At ADIPEC, Microsoft concentrated on showcasing technologies that can be leveraged to deliver sustainable solutions and achieve net-zero goals. The company recently announced bold global carbon-emissions goals of its own, where it will be carbon-negative by 2030 and remove historic emissions by 2050. At ADIPEC it reaffirmed its regional commitment to enhance energy conservation and efficiency while continuing to empower organisations and individuals to innovate and drive economic growth. The company’s solutions rely on the power of data and AI to fulfil demand through renewable energy sources and other intelligent consumption approaches.
The Microsoft booth in the Digitalization Zone provided visitors with insights from industry experts, who took a deep dive into the latest energy solutions. Sharing global and regional customer cases, success stories, and transformative industry initiatives, Microsoft’s aim is to enhance the entire value chain. The company also highlighted the importance of talent acquisition and retention, as well as reskilling and upskilling the workforce, to drive digital transformation and sustainable energy strategies.
The insights and innovations shared at the event are built upon the Microsoft Energy Core global initiative, in which the power of artificial intelligence is combined with cloud technologies and the Internet of Things to enable organisations to transform their businesses, increase productivity, drive innovation and run more efficient and sustainable operations.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.