Fusion of Faith and Fashion Inspires Titan’s Marhaba Collection
Stunning Timepieces Seamlessly Blend Strong Traditions with Modern Outlook
Titan Marhaba – Collection Launched During the Holy Month in Keeping with Seasonal Sentiments
Dubai, United Arab Emirates
Exploring the fusion of faith and fashion, tradition and modernity, during the Holy Month of Ramadan, Titan Watches has launched Titan Marhaba, a collection inspired by the culture, architecture, and people of the Middle East.
Featuring stunning timepieces for women and men designed specifically with the local watch aficionado in mind, Titan Marhaba is a true reflection of Titan’s inherent design prowess and innovation but also the brand’s deep understanding and respect for its regional customer.
Inspired by modern architecture, Arabic calligraphy and traditional motifs, the discerning consumer is certain to appreciate themany subtle cultural cues embedded into each watch. From the Mashrabiya-inspired dial to the stone settings to mark the hours, not to mention the Arabic numerals, it is the intricate details and deep-hued colours of the women’s timepieces in this collection that personify the elegance of today’s Arab woman.
The green dial of the signature men’s watch is also inspired by the Mashrabiya or carved latticework, a popular feature of traditional Arabic and Islamic architecture. In fact, the dial on all the men’s watches take inspiration from modern architecture, with a crescent-tipped central hand, and a mix of Arabic numerals and bold faceted indices for the hour markings, giving each watch a classic yet modern look.
“This region continues to inspire us and with the accent on modest yet stylish dressing during Ramadan, we thought this would be a perfect time to introduce our regional customers to Titan Marhaba, a collection that seamlessly blends tradition and modernity. The unique timepieces aren’t just a perfect accessory for the season, but a celebration of the vibrant regional fashion scene, and another way for the stylish set to express their individuality,” said Aditya Kejriwal, Business Head – Titan International Business.
“Our inspiration comes from the region itself and the people who want to add that hint of modernity to their look without compromising on their traditions. Titan Marhaba reflects the beauty and power of that sentiment,” he added.
Prices start at AED 250 and the watches are now available at Titan retail outlets across UAE, select Hour Choice stores, leading department stores, online marketplaces, and authorized retailers. The watch will also be available at Titan Watch kiosks and stores across the GCC in Oman, KSA, Kuwait, Bahrain and Qatar.
About Titan Company Limited:
Established in 1984, Titan Company Ltd. is a USD 2.8 billion (2019-20) listed company, manufacturing more than 15 million watches every year, with a customer base of over 200 million in 32 countries across 11,000 points of sale. Titan is also the recipient of the prestigious red dot design award for Titan Edge- the slimmest watch in the universe.
Quality is never a compromise in Titan’s watch development and its state of the art manufacturing facility spreads over 450,000 sq. ft. Rated by many experts as among the best in the world, the facility bears ISO certifications for quality and environment management systems.
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