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EI Design And MPS Interactive Announce Exciting New Rebrand


EI Design And MPS Interactive Are Joining Forces

EI Design and MPS Interactive, a part of the MPS group of brands, have been at the forefront of creating transformational learning experiences for more than 30 years. Today, they announced that they are unifying as a single force. To better represent the renewed brand and its role as the preferred strategic L&D partner for the world’s leading organizations, they are changing their brand name to EI.

With the enhanced capabilities of both teams, EI is strongly positioned to future-proof the L&D strategy of learning organizations and accelerate organizational growth. Their tools, frameworks, and strategies are designed to help companies align more closely with the business and leverage learning to develop the workforce, close skill gaps, and ultimately, drive business performance.

  • 2800+ global integrated team – Their learning experts span 17 locations in the US, Europe, and India.
  • 600+ satisfied customers serviced – They have created award-winning solutions in 26+ industry verticals for clients across 25+ global locations.
  • 400+ global awards and rankings – Including 100+ Brandon Hall Group Excellence Awards in the last 3 years and have been featured in 40+ global ranking lists in 18 different categories.
  • 1M+ hours of transformational learning experiences delivered.

EI: The Inspiration And Story Behind Their New Identity

The ideology behind the new brand and its value proposition is adopting emotional intelligence as a common thread in the way they address the needs of learners and our customers. They leverage the power of human connection to create emotionally intelligent learning experiences that drive performance gain and maximize training ROI and ROE for both the learners and the business.

The New Logo

EI’s new logo.

The new logo is inspired by Daniel Goleman’s 5 pillars of emotional intelligence. The personified “I” symbolizes the learner, and the 5 dots symbolize the 5 elements of emotional intelligence.

The logo represents how they leverage the power of human connection to create emotionally intelligent learning experiences that build resilient, high-performing individuals and teams with a deeper engagement to the organization.

About EI

EI is an emotionally intelligent learning experience design company that partners with customers in their digital transformation journey. They have three decades of experience in designing learning and performance support solutions that drive performance gain and maximize training ROI and ROE. EI has received recognition from leading analysts and industry publications for their frameworks and methodologies to measure training effectiveness and impact. They have won 400+ global awards and rankings.



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EI Design And MPS Interactive Announce Exciting New Rebrand
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