CHALHOUB GROUP EXPANDS ITS GROWING PORTFOLIO OF SUSTAINABLE BRANDS BY WELCOMING ADOLFO DOMÍNGUEZ TO THE GROUP
Chalhoub Group has signed a partnership with ADOLFO DOMÍNGUEZ, the renowned Spanish fashion brand with a longstanding commitment to sustainability, to launch the brand in new markets in the Middle East and accelerate its global expansion. ADOLFO DOMÍNGUEZ is a brand that promotes a new consumption model that values quality and durability over disposable fashion and has launched several sustainability initiatives which support the curation of ethically made and environmentally friendly fashion. These include introducing vegan bags back in 2012, pioneering the use of sustainable and natural fabrics including linen and TENCEL™, increasing the use of recycled materials fivefold since 2021, and active involvement in trade bodies and initiatives including the Leather Working Group (LWG) and the Business Social Compliance Initiative (BSCI).
Grace Khoury Vice president of fashion accessories at Chalhoub Group said: “As a premium contemporary and avant-garde fashion brand, ADOLFO DOMÍNGUEZ’s aesthetic perfectly aligns with the diverse and discerning tastes of regional customers. We share many of the same values, including a commitment to ethical and sustainable practices. We are confident that this partnership will be the start of a successful journey, and we will work together to bring ADOLFO DOMÍNGUEZ’s unique and sustainable fashion offerings to our customers across the region while contributing to the brand’s growth and development in the Middle East.”
Anabel Rúa, Global Retail and E-commerce Director of ADOLFO DOMNGUEZ said: “After improving the positioning of our commercial network in Spain, we are now focusing on global markets to boost our growth. Having a strong and recognised partner such as Chalhoub Group is a great start to launch our growth in the Middle East, which is a major international market for sustainable luxury fashion.”
The ADOLFO DOMINGUEZ Group currently has 343 shops located in 19 countries around the world. Partnering with Chalhoub Group is set to support the signature fashion brand in growing its network of outlets in the Middle East more than fivefold; the brand currently operates one outlet in Kuwait and two in Qatar. The partnership will see ADOLFO DOMÍNGUEZ open 16 new stores over the next four years, starting with the opening of the brand’s first regional flagship store at Mall of Emirates, and new outlets at Dubai Hills Mall in Dubai, UAE and the Red Sea Mall in Jeddah, Saudi Arabia. New stores will be launched as well in Bahrain, Egypt, Jordan, Lebanon, and other key geographies, providing greater access to ADOLFO DOMÍNGUEZ’s sustainable and elegant menswear, womenswear, and accessories collections.
In addition to brick-and-mortar stores, the partnership includes marketing the brand’s online store throughout the region and ensuring that customers can access ADOLFO DOMÍNGUEZ’s products anytime, anywhere.
ABOUT CHALHOUB GROUP
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and second in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.
ABOUT ADOLFO DOMÍNGUEZ
Adolfo Domínguez is a fashion brand founded in Spain in 1976 that operates in 19 countries with 343 points of sale. The group sales grew by 22.6% to 74 million euros between March and November 2022 (cumulative to Q3 FY2022-23). Sales outside Europe grew by 32% in the first nine months of fiscal year 2022/23.The company is led by CEO Adriana Domínguez, and has made significant strides in promoting gender diversity, with 73% of its executive committee and 43% of its board of directors being women. Additionally, 80% of the company’s workforce is comprised of women.
Adolfo Domínguez’s mission is to offer designer fashion at an affordable price. Its vision is to be a leading company in the world of designer fashion whose brand gives products their own voice. The brand values creativity, innovation, excellence, social dialogue, embracing change, and results orientation.
The creative process at Adolfo Domínguez is based on the Agora system, through conversations on social issues or artistic references connected to the brand’s values. The design team approaches collections from a multidisciplinary and creative perspective. Designer patterns are one of the main pillars of the collections and are worked on painstakingly by hand, then scanned and applied to different garments and accessories.
Adolfo Domínguez’s collections respond to a modern interpretation of the company’s earliest values of simplicity, poetry, and fluid lines representing freedom. The patterns are all original designs, and the firm is gradually introducing ecological materials in a steady path to a longer-lasting and more environmentally friendly way of dressing.