ANITAS exclusive Black Friday sale is here to add elegance to your wardrobe – but you’ve to be quick – or miss out

ANITAS exclusive Black Friday sale is here to add elegance

ANITAS exclusive Black Friday sale is here to add elegance to your wardrobe – but you’ve to be quick – or miss out

In addition to discounts, UAE home-grown fashion brand ANITAS launches value-added offers for fashionistas in the annual pre-holiday sales campaign 

Date     : Dubai, UAE, November 23, 2021

ANITAS – a UAE home-grown international fashion brand today announces a pre-holiday season online Black Friday sales campaign with discounts up to 60 percent on selected products as the retail sector bounces back from the COVID-19 pandemic. The sales campaign will run from November 22 (22.11.2021) to November 30, 2021, through its website:

The UAE has seen an influx of tourists after the opening of the borders and the launch of the Expo 2020 in October 2021, that has a profound impact on the UAE’s retail sector. With an increase in sales activities, most retailers are offering pre-holiday sales campaigns. ANITAS is offering a storewide discount up to 60 percent off through It will restock on best sellers.

Due to the high demand, the collections are expected to sell out soon and shoppers might miss out on the superior quality and elegantly designed collections.

International buyers can place orders online and get products delivered through DHL courier in 3-5 working days. Buyers within the UAE will get delivery at their choice of destination within 1-2 days. The sale also provides the best gifting solution for consumers who want to surprise their family members or friends here in the UAE or anywhere in the world.

The Black Friday sales comes a few days before the UAE celebrates its Golden Jubilee 50th National Day – as the entire nation gears up for massive celebrations.

“As the business confidence returns that has translated into increase in retail and business activities, we decided to launch our biggest sale – Black Friday – from today to help UAE consumers and international shoppers benefit from additional savings when they buy selected products online,” Anita Guliakina, Co-Founder and Partner of ANITAS, says.

“Our online sales campaign will help residents of the UAE to make the UAE National Day more memorable while the international tourists could own a piece of the UAE’s success in a ANITAS home-grown luxury fashion wear and be proud of it.

“Shoppers could look out for bikini collection which is up to 60 percent off on last pieces. All items are of high quality, loved by many customers and influencers community already. The sale items are the same that were sold at 100 percent till yesterday.

“Which means, a shopper will save up to 60 percent when buying clothes and accessories from ANITAS. This is a substantial saving for our valued customers. For tourists, there is a 5 percent VAT refund facility that makes it more attractive to shop with us.”

ANITAS is a Dubai-based boutique international luxury fashion house created by Dubai-based fashionpreneur duo – Anita Guliakina and Alyona Alipova who developed the UAE home-grown women’s fashion brand ANITAS. Since the pandemic, it has grown its customer base through online orders from different markets, due to elegant designs, superior quality and pocket-friendly pricing.

Alyona Alipova, Co-Founder and Partner of ANITAS, says, “As UAE home-grown international luxury fashion brand, we do everything here in the UAE. Our products are made in the UAE, with carefully selected fabrics and carefully crafted fashion products. Through this Black Friday sale, we are offering the biggest value to our customers.

“So, as a luxury fashion brand, our offer is the best that we could have done for our valued customers.”

ANITAS is a ladies’ fashion brand by women and for women. ANITAS represents the feminine beauty, boldness and women power and comes with a strong fashion statement.

ANITAS, which is the brainchild of Anita Guliakina and her partner Alyona Alipova, has been in the making for the last few years, starting with swimwear collection and then expanding into casual, outdoor, cocktail and eveningwear dresses that are unavailable in the GCC markets.

ANITAS charts a sustainable growth map with UAE home-grown products and exports them to reach fashionistas across the world, carrying the ‘Made in the UAE’ label, in line with the UAE Government’s Vision to develop domestic industries that will strengthen the local economy, she says.


Editors’ Notes


ANITAS is a UAE home-grown luxury boutique women’s fashion brand with a difference. Established in 2017 in Dubai, ANITAS is an unapologetic tribute to women’s beauty. The brand celebrates the bold and beautiful womanhood and comes with a strong fashion statement. A 100% women-owned company, ANITAS is a brand for the women and by the women – and it provides UAE home-grown women designers, artists and entrepreneurs with a platform.

ANITAS represents the feminine beauty, boldness and women power.

Like all great things, started as a small idea with big ambitions conceived by two friends Anita Guliakina and Alyona Alipova to create brand for “WOMEN by WOMEN”. They have developed a leading brand for ladies, designed by ladies, and they truly understand what the modern lady wants. ANITAS think global, but act local – at least for the time being.

The brand’s mission is to provide high quality and trendy products with a variety of designs, at decent prices – establishing an inexpensive luxury niche. Through their uniqueness, they have developed an incredibly loyal fan base, not only in the region, but also supported by international celebrities and influencers visiting the region. They collaborate with their other women, new women-entrepreneurs and their loyal customers, and fulfill their desire. 

ANITAS every year will be launching a Sustainable Collection – in its true sense – starting with design, sourcing, production and creating a community around the brand that supports local economy and local suppliers. Campaign’ s objective is ultimately making fashion sustainable and sustainability fashionable along with launch the launch of a capsule collection every year with a famous persona.

Since the beginning their main goal has been to design BOLD & SEXY swimwear that empower women to embrace their personal uniqueness. As ANITAS continues to grow, the creation of summer style dresses and outfits has been way forward. ANITAS goal is to inspire more women to be unapologetically themselves and provide high quality womenswear inspired by runway styles but on reasonable prices to its customers. 


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