Salesforce to Power McLaren Racing’s World-Class Fan Experience
DUBAI, United Arab Emirates — 24 March 2023 — McLaren Racing announced that it will partner with Salesforce, the global leader in customer relationship management (CRM), as an Official Partner of the McLaren Formula 1 Team. The partnership will deliver unique connected experiences on and off the track, helping to strengthen fan engagement and attract new audiences.
Salesforce will help McLaren deepen the relationship with its global fanbase and connect with fans and partners in new markets through its Customer 360 product suite. Specifically, McLaren will use Sales Cloud, Service Cloud, Marketing Cloud, and MuleSoft to engage its fans from anywhere with relevant and personalized content to build life-long relationships.
Through the multi-year partnership, Salesforce will power McLaren to deliver new and enhanced digital fan experiences across all F1 races. This will include providing bespoke opportunities to fans through the McLaren App, a new personalized digital guest check-in experience, and unique offers to McLaren Plus subscribers.
During the 2023 F1 season, Salesforce branding will be represented in McLaren’s garages and across the team’s digital touchpoints.
Zak Brown, CEO, McLaren Racing, said:
“We are delighted to integrate Salesforce’s capabilities into the McLaren Formula 1 Team. Salesforce will help us strengthen our connection with our passionate fans and partners around the world. We’re looking forward to using Salesforce data to create exclusive content that boosts the quality of our engagement.
“Our 60th anniversary milestone is an exciting opportunity to connect and celebrate with our global fanbase, and I can think of no better time to kick-start this exciting partnership.”
Colin Fleming, Executive Vice President, Global Brand Marketing for Salesforce said:
“Salesforce is proud to partner with McLaren to bring them even closer to their fans across their digital platforms. McLaren is one of the most decorated names in motorsport and we are thrilled to partner with them to deliver amazing digital experiences that help them connect with their global fanbase in a whole new way.”
Learn more about how Salesforce is powering McLaren to become a customer company here.
-Ends-
About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
###
BLUE AMBER ZANZIBAR AND BUSARA PROMOTIONS ANNOUNCE THREE YEAR SPONSORSHIP DEAL
Luxury resort Blue Amber Zanzibar steps in to rescue Sauti za Busara Festival
Major sponsorship deal ensures music event can continue for three years
[Zanzibar, 4th April 2022] Pennyroyal Limited, developers of Blue Amber Zanzibar, a leading African leisure destination and Zanzibar’s premier island resort, and Busara Promotions, organisers of pan-African music festival Sauti za Busara (Sounds of Wisdom) have inked a new sponsorship deal that will ensure the festival’s continuity and sustainability.
The new five-figure sponsorship deal helps secure the festival’s continuation, after carving a creative niche in the regional arts landscape over the last 19 years. The live music festival takes place over four days and nights, featuring 400 artists, 40 groups and comprising 70% east African music. The annual event in Stone Town attracts a global audience of 28,000 people.
CEO of Blue Amber, Grant Anderson, says: “When we learnt the festival was closing its doors due to lack of funding, Blue Amber was proud to take the leading role in announcing the festival’s sponsorship. We are proud to enter the 20th year of this iconic cultural event that has established Zanzibar as the East African hub of musical entertainment together.
“The festival has produced valuable tourism investment and income for our citizens, through performing artists, employment of staging personnel, and valuable media publicity promoting Zanzibar.”
Anderson says the event will now become a pillar of the developer’s corporate social responsibility mandate, as all citizens can continue to reap benefits from the festival.
“We have also put in strategic plans to help the promoters of Sauti za Busara to make it self-sustainable and would like to assure Zanzibaris that the Sauti za Busara festival will grow in stature and reputation,” adds the CEO.
Festival Director and CEO of Sauti za Busara, Yusuf Mahmoud adds: “The festival would not be possible without support from donors and sponsors, such as the Norwegian Embassy which covered most of our office running costs since 2009. As this support expired in March 2022, we spent most of the past year trying to find another funding partner, to no avail. Although we don’t give up easily, time was running out and we had almost lost hope of being able to continue.
“Finally, at the last minute, like a miracle, Blue Amber Zanzibar offered to save Busara, and keep our organisation alive for three more years. Words cannot describe the joy our team is feeling at this moment, knowing the festival will continue. A happiness that will be shared by thousands of artists and audiences across the world.”
“We thank all involved in this decision and urge all leaders in our public and private sector to follow Blue Amber’s example, to invest in arts and culture, which offer unique and unforgettable experiences for visitors to the region. We look forward to welcoming all to Zanzibar in February 2023 to celebrate a very special 20th edition!” adds the Festival Director.
Founder of Blue Amber Zanzibar, Saleh Said emphasised: “As a Zanzibari I was devastated to hear that the Sauti za Busara music festival was unable to continue due to lack of funds. It would be a travesty if the festival came to an end and impacted on the livelihoods of our people and Zanzibar as a whole. We are pleased that our intervention with this sponsorship deal will bring stability to the festival plans.”
Zanzibar Minister of Information, Culture and Sports, Hon. Tabia Maulidi Mwita, says: “The Sauti za Busara festivals have attracted thousands of people from across the world to our beautiful island. We have seen significant economic growth in Zanzibar over the years. One major contributing factor has been the music festival. It is a stage where our musicians and artists have been able to show the world the culture and heritage of Zanzibar.
“It has also been a stage for us to learn from other countries and adopt best practices that have helped our communities develop creatively and have freedom of expression.”
Don’t miss the 20th Sauti za Busara festival: Stone Town, Zanzibar, 9 – 12 February 2023.
Blue Amber Zanzibar is the largest resort development of its kind in Africa and recognized as a strategic investment project in Tanzania.Pennyroyal Limited is the developer of Blue Amber Zanzibar. https://www.blueamberzanzibar.com/
Busara Promotions is a non-profit NGO established in Zanzibar since 2003, aiming to promote professional employment opportunities in an East African music industry that is connected and in exchange with other regions https://www.busaramusic.org/
*END*
Who influenced your heroes? In today’s Academic Minute, part of University of Dayton Week, Minnita Daniel-Cox looks into one such inspiration. Daniel-Cox is an associate professor of music at Dayton. A transcript of this podcast can be found here.
Cazenovia College, in New York State, defaulted on a payment on a $25 million bond, Bloomberg reported.
The college is attempting to negotiate with bondholders.
Cazenovia also faces financial problems because of falling enrollment. The college currently has 750 students, but enrollment was over 1,000 students as recently as 2016.
A new policy brief released by NextGen Policy, a social justice advocacy organization, and Compton College upholds the college as a model for how other California community colleges can address food and housing insecurity on their campuses.
The brief, released Tuesday, outlines a variety of ways Compton College has sought to ensure students have access to food and housing, including having students fill out a single form to convey all their needs rather than requiring them to go to multiple offices for help, and employing a director of student basic needs and success.
Compton College also partnered with the Coalition for Responsible Community Development, a community organization in South Los Angeles, to start a program offering monthly rental subsidies to students between September 2020 and January 2022. Before getting the subsidies, 42.9 percent of the students in the program reported being homeless at some point in the past year. After students received aid, the percentage of those students experiencing homelessness fell to 29.4 percent.
Among other supports, the college also increased the number of students participating in CalFresh, the food benefits program for low-income Californians, by 10 percent through a data-sharing agreement with the Los Angeles Department of Public and Social Services. The agreement enables the department to contact consenting students interested in the program.
“By taking a comprehensive, data-driven approach, while also listening to our students to learn precisely what they need, we can assist in their success,” Keith Curry, president and CEO of Compton College, said in a press release. “Students cannot pursue their education successfully if they are worrying about their next meal or wondering where they will sleep each night.”
The brief includes recommendations for other colleges, including disaggregating student data by race and gender to assess student support needs, identifying and advocating for federal and state funding to address student basic needs, and prioritizing basic needs in campus budgeting processes.
“Effective student support programs must always consider meeting each student’s basic needs, including: the cost of food, housing, transportation, institutional debt and affordable access to the Internet,” Arnold Sowell Jr., executive director of NextGen Policy, said in the release. “And, without question, resources that support student basic needs helps to ensure that all California students thrive academically.”
623 edutainment activities to hone skills and expand knowledge of children at SIBF 2022
45 qualified experts from 14 countries to present spectacular theatrical shows and musicals and host science and creative workshops
Sharjah, October 19, 2022
With a total of 623 vibrant and edutainment activities lined up for the 41st edition of the Sharjah International Book Fair (SIBF 2022) that runs from November 2 – 13 at Expo Centre Sharjah, young visitors have plenty of options to keep themselves entertained through interactive workshops, theatre shows, and edutainment activities led by 45 professionals and experts from 14 countries.
The expansive programming agenda for children at SIBF 2022, which runs under the theme ‘Spread the Word’, is designed to nurture creativity and imagination and help children of all ages unleash their artistic potential.
123 shows
During the 12-day cultural extravaganza, 123 immersive theatrical shows and roaming parades led by 22 artists and performers from eight countries will nourish and foster the imagination of young children.
‘Toy Tale’ play
‘Toy Tale’, an exciting musical, is a play that explores the impact of children’s addiction to video games. The events unfold in an abandoned toy store where young children will experience and learn the negative consequences of their obsession with video games, especially those that are not age-appropriate.
The diverse cast includes Ahmed Al Najjar, Hussein Al Mahdi, Heba Al Durri, Dima Ahmed, Iman Faisal, Malak Abu Zaid, Muhammad Al Muslim, Jana Al Failakawi, Saud AlZarouni.
Living Lamp Posts
An enchanting and illuminating act, the Living Lamp Posts are a marvellous moving display of ornate light and colour that will light up visitors’ faces and fill them with joy as they stroll through the fair’s halls.
Pinocchio on Ice
The adventures of Pinocchio, the wooden puppet who becomes a boy with the touch of a fairy’s wand and whose nose grows longer when he lies, will come to life on the ice rink with elaborate props, colourful costumes and amazing acrobatics.
Speed Painter
SIBF visitors can look forward to the fast paced, high energy of talented artists who will delight audiences with their lighting-fast painting skills. Infusing gentle humour as they execute dynamic artworks, the theatrical art show springs a pleasant surprise when the painter turns his artwork upside down.
Scienza Della Plastica
Visitors will gain an introduction into the science of plastics and explore the secrets of plastic recycling through amazing science experiments packed with spectacular optical illusions and peppered with fun facts throughout the mesmerising show.
In addition, the 12-day cultural event will host a diverse range of vibrant activities and workshops each day, targeting children of varied age groups to expand the knowledge and experiences of young generations. The action-packed agenda of activities including science and interactive workshops are led by qualified experts from across a spectrum of art, science and creative disciplines, and will help visitors hone their skills and unleash their talents.
The award-winning India Palace opens doors at Zero 6 Mall, Sharjah
India Palace, the home-grown restaurant brand has been catering to Middle Eastern diners with flavourful recipes dating back to the Mughal era for the past 26 years. India Palace, a popular favourite for the best Indian cuisine has now opened its 13th Restaurant at Zero 6 Mall Sharjah, where the royal Mughal opulence of India Palace makes its way to give the residents of Sharjah a taste of their legendary biryanis and carefully curated selection of India’s finest mix grill kebabs and the best curries.
H.E. Abdalla Sultan Al Owais, Chairman of Sharjah Chamber of Commerce and Industry and Expo Centre and Vice Chairman of the Federation of UAE Chambers of Commerce and Industry inaugurated the new outlet on Tuesday, 7th March 2023 at 11.30 am in the presence of Mr. Rohith Muralya, Director of SFC Group alongside notable business personalities and other dignitaries from the UAE.
India Palace, the celebrated restaurant highlights the tradition and grandeur of palaces from the legendary Mughal dynasty era. A variety of traditional Mughlai delicacies are served at the restaurant, such as the mouthwatering Malai Seekh Bharwan Kebab, the fragrant Hyderabadi Nizami Murg Biryani, the rich Dum Ka Zafrani Murgh, and the luxurious Burfee Samosa & Motichoor Jugalbandi sweets.
India Palace has worked tirelessly to develop the Art of Dum Pukht, where food is cooked on a slow flame. Their well-crafted & extensive menu has an appealing variety combining time-tested, traditional Mughal and North Indian recipes honouring the Indian heritage paired with an unforgettable fine dining experience.
The restaurant is set to strengthen its presence in the UAE with another new opening at Hira Beach- Sharjah this month.
Rohith Muralya from India palace adds, “As passionate food connoisseurs, we never make compromises. We ensure all our outlets reflect the same standards set by our flagship restaurant. We are really proud and honoured to have selected by the Department of Tourism and Culture of Abu Dhabi as an Urban treasure of Abu Dhabi and selected as “What’s On” magazine’s “Favourite Indian Restaurant Award” this year.”
The strategically located restaurants in the India Palace network are able to deliver hot and fresh food right to the customers’ doorsteps in high-quality re-heatable containers, and they have family biryani pot options made in tradition Dum clay pot that can serve up to 8 people. Additionally, they offer full catering services for parties and business events around the UAE.
Moreover, India Palace offers gift vouchers that make wonderful birthday and wedding presents and let recipients savour a 400-year-old gourmet experience in the comfort of 14 locations throughout Abu Dhabi, Dubai, Sharjah, Ras al Khaimah, and Al Ain.
About the group
The SFC group, launched in 1992, is a leading hospitality company in the Middle East with specialised operations such as Fine-Dining Restaurant chains serving Authentic Indian cuisines, Quick Service Restaurant with 50 outlets in UAE, Business Class Boutique Hotels and an Industrial and Institutional Catering Division serving to the demands of the industrial, oil and gas sectors. With major investments in the food and hospitality sector, the group plans to expand its network all over the Middle East and India in due course.
MGTS Creates the First Data Marketplace Specialized in the Automotive and Individual Mobility Sector Relying on
Dawex Data Exchange Technology
MGTS, Mobivia’s international referencing and trading center, launches its data marketplace with the ambition to centralize information related to the automobile and individual mobility sector.
United Arab Emirates – May 11, 2022 – Dawex, the leading technology company for data exchange, data marketplace and data hub, unveils the MGTS Data Marketplace, the first non-personal data marketplace for the automotive sector (distribution, sales, use, wear and tear, maintenance and equipment), and more globally for individual mobility. The MGTS Data Marketplace aims at bringing together all stakeholders and observers of today’s and tomorrow’s individual mobility to enable its users to understand, anticipate and innovate in this rapidly changing sector.
Present in 18 countries with 2,000 customer contact points under the Midas, Norauto and ATU multi-brand car maintenance banners, Mobivia is the leader in its sector with over 50 million customers per year and 50 years of existence.
“Dawex provided us with the technology solution to monetize and generate value from our data or those of our partners, by creating a Data Exchange Platform that is powerful, efficient, secure and easy to use,” explains Ludovic Codeluppi, International Product Leader at MGTS.
The MGTS Data Marketplace leverages Dawex Data Exchange technology to facilitate the collection, centralization, distribution, exchange and monetization of non-personal data in this sector. The different market players keep control over their data, decide with whom to share it and for what purposes, in an environment that guarantees security and traceability. Thanks to Dawex business and regulatory expertise, the MGTS Data Marketplace meets the requirements of European and international regulations, and is perfectly in line with the future Data Act.
“In less than a year, MGTS has built strong relationships with organizations outside of our immediate ecosystem thanks to Dawex introductions,” continues Ludovic Codeluppi. “The circulation and commercialization of data between these stakeholders will play a key role in the development of new business models.”
Dawex technology enables MGTS to orchestrate and animate a vast data ecosystem from the automotive and mobility sector. It provides its stakeholders with the means to better understand and improve their user experience, increase productivity and efficiency, and boost innovation. The MGTS deployment is another illustration of Dawex technology leadership, demonstrating the footprint of its solid reference architecture.
“Data exchange has become a fundamental component of business competitiveness and economic sovereignty,” comments Fabrice Tocco, Dawex co-CEO. “Organizing the circulation and monetization of its data within its ecosystem is an imperative for all players in the retail sector.”
Sign up to the MGTS Data Marketplace
About Dawex
In today’s economy where data has become a product of unlimited potential, with its own value, and a source of new revenue streams, Dawex technology allows organizations to create new ecosystems around data exchange platforms that meet regulatory requirements and address traceability and security challenges. Dawex is the leading technology company for data exchange, data marketplace and data hub to orchestrate the sourcing, the distribution and the exchange of data. Awarded Technology Pioneer by the World Economic Forum in 2020, Dawex is an active member of Gaia-X. Created in 2015, Dawex is headquartered in France, expanding business operations to Europe, Asia, North America and the Middle East.
